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3rd Culture: African design thrives in Istanbul

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Add to Flipboard Magazine. Fuente: Elle decoration - View all news from this site
3rd Culture: African design thrives in Istanbul 3rd Culture: African design thrives in Istanbul

3rd Culture: African design thrives in Istanbul





3rd Culture is a multidisciplinary creative studio and boutique based in one of Istanbul’s historic neighbourhoods and run by designer Zeynep L. Rende, and photographer Emre Rende. DECO interviewed the pair to hear more about their inspiration.
Also offering graphic and photographic services, the talented duo behind Istanbul’s 3rd Culture have recently launched a product design line, directly influenced by their extensive travels through Africa and the various cultures with which they interact.
Launched in April 2015, the designs include a variety of home accessories, gifts and furniture. Appearing in the current issue of ELLE Decoration Turkey, 3rd Culture caught our attention with their use of African fabrics in their designs.
DECO caught up with Zeynep and Emre during their recent trip to Johannesburg to find out a bit more about how a little piece of Africa made its way into Istanbul?
Designer Zeynep L. Rende and photographer Emre Rende; 3rd Culture boutique
Where did the initial idea come from"
Z: About a year ago we applied one of Emre?s street portraits from India onto an iPhone case. We loved the result and decided we wanted to do more. From there on we started thinking of other products we could create that were inspired by the cultures we had encountered and that had marked us. We had been buying pieces of African fabrics in our travels and it only made sense to start developing a collection using these fabrics and the artisanal possibilities in Turkey. The ‘inspired by the world, created in Istanbul’ motto was born. Inspired by the world, created in Istanbul.
How did you come to work together on 3rd Culture"
Z: I had been working as a products designer in Paris while Emre was working as a freelance journalist and photographer in Kenya. We both decided to return to Turkey around the same time and had started developing ideas about the brand we wanted to launch. So the timing was just right, we moved to Istanbul and went for it.
Why are African fabrics incorporated into your designs"
E: Quite simply because we adore them. We are fascinated by their journey and history and we love the bold patterns and of course the incredible use of colours.
Which African countries have you visited"
South Africa, Zambia, Mozambique, Kenya, Tanzania, Djibouti, South Sudan, Egypt, Morocco, Tunisia, South Sudan, Senegal, Uganda, Rwanda, Burundi and Zimbabwe.
Which African country gave the most inspiration"
Zanzibar has a very special place in our hearts.

A typical business day for 3rd Culture entails?
E: Seeking vintage furniture in Istanbul’s second hand shops, spending time with our neighbourhood’s artisans such as our upholsterer and tailor (everything is made within a 1km radius of our boutique). Selecting, scanning, printing photos and spending time in our boutique where interacting with our customers is proving to be one of the major highlight of what we do.
Top 3 local designers in Istan...
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Source of news: Elle decoration
Source of publication: 02-09-2015 03:33
visto: 134

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