How this 134-year old family owned and operated Italian kitchen appliance manufacturing company sets itself apart from the crowd.
With 134 years under the belt, Italian kitchen appliance manufacturer Bertazzoni represents six generations committed to the realm and requirements revolving around the pleasures of cooking. Today the heritage brand’s global reputation stakes claim to the largest induction range line, with a growing imprint amongst homeowners hungry for kitchen appliances finished with hallmark details representative of an eye for details, great and small. Bertazzoni invited Design Milk to tour Casa Bertazzoni, the company’s exquisitely curated showroom, test kitchen, and museum located in Guastalla, Italy. It was during our tour we discovered the Italian company shares an unexpected bit of DNA connecting their appliances with some of the world’s most storied automotive brands.
Director of Brand Management & Styling Valentina Bertazzoni (left) and CEO Paolo Bertazzoni (right) ? a daughter and father team ? greet visitors at the doors of Casa Bertazzoni.
Casa Bertazzoni was designed as much as a stage as a showroom, an architectural platform populated by the company’s past and present to see, touch, and compare. Zig-zagging hallways lead visitors through a timeline documenting the company’s history ? from their humble beginnings manufacturing precision weighing machines for the region’s cheese industry in 1882, to their current position as an aspirational hi-end kitchen appliance brand. Eventually the journey ends as all the best do: with a meal. A fully appointed kitchen complete with resident chef invites visitors to demo ovens, ranges, hoods, and refrigerators under the tutelage of a watchful eye and guiding hand.
Designed by Turin-based architect Carlo Malerba, Casa Bertazzoni catalogs the 134-year old family owned appliance company from its early beginnings manufacturing wood burning stoves to toda...