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Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons

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Add to Flipboard Magazine. Fuente: Design Milk - View all news from this site
Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons

Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons

This haven for design lovers exhibits one-of-a-kind works by the likes of Isamu Noguchi, Wendell Castle and more.

Converso has opened its first-ever West Coast showroom, a new haven for design lovers who want to get an up-close look at rare and one-of-a-kind works by the most iconic designers of the century. Following a successful debut at Design Miami/ with a special presentation of never-before-seen works by Albert Frey, founder Lawrence Converso opened the 2,200 square foot showroom on Beverly Boulevard as both an exhibition space and platform for programming themed around modern design.
Outside the showroom, a camouflage awning by artist Artsu Ono frames the window that gives you a glimpse of the showroom?s current features, which include: a sculpted coffee table by the late Wendell Castle, a rare Phillip Johnson Tripod lamp, a torch-cut table by Isamu Noguchi, and more. We couldn?t help but want to know more about the unique objects inside the showroom so we caught up with Lawrence Converso himself to talk us through his favorite items and the exciting events to come.

Why did you pick this city"
I?ve had a long relationship with LA from the earliest days of my career, starting with the Rose Bowl back in the day all the way to Palm Springs Modernism which we?ll participate in again this February. So many of my friends and fellow dealers are here on the West Coast. We?re based in Chicago, so we?ve always functioned as a kind of Midwestern hinge between the East and West Coast markets. We also saw consistently in Tribeca that a lot of our best designers were working with clients on both coasts, so we felt it a necessary convenience to be present here so their clients could encounter the pieces in person. Our online business has really exploded the last several years and, again, so many of those clients are here on the West Coast. We also liked that this neighborhood has a long history of strong dealers, starting with the real pioneers like Skank World and Fat Chance. All our friends like Adam Blackman (Blackman/Cruz), Joel Chen, Gerard O?Brien are a stone?s throw away. This is actually the old Lawson Fenning space and that?s still a muscle memory for a lot of people: they even come in looking for the old staircase. It?s a good choice for us.

What?s one of the challenges you had with opening the showroom"
We have super tight logistics and it really takes discipline to run a store in Manhattan from our workshops in Chicago and we do it well. But the distance here is still triple the distance from Chicago to Manhattan. Nevertheless, we?re committed to refreshing the showroom regularly and being very present here. We?ve hired a great Gallery Director, Katie Nartonis, who?s coming to us from Bonhams and knows LA intimately and we?ve spent a pretty big chunk of the fall here in LA preparing this space. That focus is not going to let up.
What other stores have you worked in before opening this one"
I?ve progressed from a s...
articulo visto
veces, esta semana
Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons Los Angeles? New Converso Showroom Features Rare and Important Works by Design Icons


Source of news: Design Milk
Source of publication: 06-02-2018 16:08
visto: 3

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