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SFF18: Swedish Norm Form Uses Design to Challenge Power Structures

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SFF18: Swedish Norm Form Uses Design to Challenge Power Structures SFF18: Swedish Norm Form Uses Design to Challenge Power Structures

SFF18: Swedish Norm Form Uses Design to Challenge Power Structures




An exhibition entitled Norm Form examines unequal power structures and the power of design to highlight them.

An exhibition at the Swedish Centre for Architecture and Design entitled Norm Form examines the unequal power structures caused by gender, cross-gender identity or expression, ethnic origin, physical functionality, sexual orientation, religion, faith, age, social class and what the curator rather elegantly titles ‘family constellations’ ? and examines the power of design to highlight or even rebalance them.

Curated by Karin Ehrnberger, Camilla Andersson, Maja Gunn, the first showcase was of products that are designed differently by gender from those for babies all the way up to adults ? the result was quite shocking, both in terms of how young gender stereotypes are forced onto our children and how many products are needlessly gendered. “Have you ever wondered why ladies and men’s bikes look different",” says a statement from the museum. “Or why a drill and a mixer have completely different looks" This groundbreaking showcase contains works by some fifty designers who reveal the hidden messages that objects around us convey and give you tools to undermine them.”
By reversing the visual cues on a drill and a hand blender the exhibition really started to unpick some of the bias encoded into these everyday objects. The designer’s research found that the left-hand object was identified as a “dril...
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SFF18: Swedish Norm Form Uses Design to Challenge Power Structures SFF18: Swedish Norm Form Uses Design to Challenge Power Structures

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Source of news: Design Milk
Source of publication: 22-02-2018 16:08
visto: 22

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